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Evaneos | Lead SEO Manager

Evaneos is hiring!

About

Better Trips for travelers. Better Trips for the World 🌍

Since Evaneos was founded in 2009, we’ve been building a greener, fairer future for travel. By connecting travelers with the world’s best local experts, we provide trips that are better for them and better for the places they visit. For us, it’s all about quality and impact. That means fighting mass tourism and impersonal experiences at the expense of local communities and the environment. Instead, we offer tailor-made trips, lovingly crafted by those passionate about sharing and protecting the destinations they call home.

Thanks to our network of more than 600 local agencies in more than 160 destinations, we’ve helped more than 600,000 travelers plan extraordinary trips worldwide. The adventure doesn’t stop here. We invest a percentage of every trip we sell in our Better Trips Fund and have committed to spend at least 3 million € by 2025 on projects that reduce the negative impacts of travel and drive positive change within our industry. Think: creating new opportunities for woman-owned businesses, guiding small businesses through sustainability training and certification, and much more.

Our values are just as important within Evaneos. Our strength is in our diversity made of a multitude of languages, backgrounds, and experiences. We believe in building the best teams by creating an environment where everyone can be authentic, trust each other, and thrive.

We hope you’ll join us on our mission!

You can also follow our Glassdoor page and see the comments of our current employees and candidates.

Job Description

Our mission in the Marketing Growth department is to put the largest number of travelers with the most mature travel intentions possible into the hands of the best local experts across all markets.

Within the team, your mission is to foster qualified organic traffic across our primary markets (FR, ES, DE, IT, NL). With your team and in collaboration with Product teams, you ensure that our digital presence harmonizes with users' search intents and drives conversions.

Your core responsibilities 📝

🎯 SEO Growth Strategy:

  • Conduct deep dives into keyword and competitor landscapes to tailor our SEO strategies for all our Markets.

  • Design and deploy robust SEO action plans for both short and long-term growth.

  • Orienting the offer for SEO purposes: creation of facets, and studies to orient the offer for each key destination and for major themes (safari) in collaboration with the Offer Team.

  • Leverage SEO tools to keep a pulse on rankings, traffic metrics, and emerging opportunities.

🎯 SEO Content:

  • Collaborate with the editorial referent in your team to sketch a dynamic content roadmap.

  • Champion content scalability and integrity (volume and internationalization in collaboration with Country referents), ensuring alignment with top-tier SEO practices.

🎯 SxO (Search Experience Optimization):

  • The SEO expert on your team is part of an impact team (multidisciplinary product tech team). You make sure that their strategy enables them to optimize the user experience to mirror SEO objectives and support them if necessary. In liaison with the Impact team, optimize the user experience to mirror SEO objectives.

  • Guarantee content is in sync with the search intent of high-potential keywords.

🎯 Technical SEO:

  • Ensure periodic audits of our websites, mending any potential SEO-related discrepancies.

  • Synchronize with the Tech team, safeguarding the SEO health during site updates.

🎯 Talent Development:

  • Mentor and grow 4 people (1 senior SEO manager, 1 Content & Editorial Manager, 1 Apprentice and 1 intern).

  • Cultivate a culture of growth and learning within your team, underscoring skill refinement.

Work environment 🙌

The Evaneossians' well-being is at the heart of our values:

  • Offices close to Saint-Lazare, recently refurbished, with a beautiful courtyard allowing interaction with colleagues.

  • Travel budget via the CSE to discover Evaneos services

  • Flexible working hours: occasional telecommuting and flexible working hours can be arranged with your team.

  • Various leisure groups: music, board games, sports, etc.

  • Access to classes and gyms is partially covered by Evaneos thanks to our partnership with Gymlib

  • Internal events to get to know each other, discover and exchange ideas: cultural lunches, after-work drinks, etc.

Preferred Experience

Our ideal candidate profile 🗣️

  • Solid managerial track record in SEO, enriched with a deep understanding of "Search Intent" and "User Journey".

  • You master Google Search Console and GA at your fingertips and one or several of the following tools: Screaming Frog, SemRush, MyPoseo, Oncrawl, Majestic SEO, etc...

  • A tech-savvy disposition, complemented by a penchant for automation.

  • Analytical acumen harmonized with a test & learn ethos.

  • Bilingual proficiency in French and English.

  • Team-oriented, curious, diligent, and tenacious.

  • Prior experience in a dynamic, growth-driven setting is a bonus.

Additional Information

  • Contract Type: Full-Time
  • Location: Paris
  • Occasional remote authorized
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