Back

Evaneos | BtoB Brand & Communications Manager (CDD)

Evaneos is hiring!

About

Better Trips for travelers. Better Trips for the World 🌍

Since Evaneos was founded in 2009, we’ve been building a greener, fairer future for travel. By connecting travelers with the world’s best local experts, we provide trips that are better for them and better for the places they visit. For us, it’s all about quality and impact. That means fighting mass tourism and impersonal experiences at the expense of local communities and the environment. Instead, we offer tailor-made trips, lovingly crafted by those passionate about sharing and protecting the destinations they call home.

Thanks to our network of more than 600 local agencies in more than 160 destinations, we’ve helped more than 600,000 travelers plan extraordinary trips worldwide. The adventure doesn’t stop here. We invest a percentage of every trip we sell in our Better Trips Fund and have committed to spend at least 3 million € by 2025 on projects that reduce the negative impacts of travel and drive positive change within our industry. Think: creating new opportunities for woman-owned businesses, guiding small businesses through sustainability training and certification, and much more.

Our values are just as important within Evaneos. Our strength is in our diversity made of a multitude of languages, backgrounds, and experiences. We believe in building the best teams by creating an environment where everyone can be authentic, trust each other, and thrive.

We hope you’ll join us on our mission!

You can also follow our Glassdoor page and see the comments of our current employees and candidates.

Job Description

We are seeking a skilled and strategic B2B Marketing & Product Communication Manager to join our team on a short-term contract basis to cover maternity leave. In this role, you will play a pivotal role in strengthening our brand within the local agencies network, developing communication strategies for our products and services, and supporting sales enablement initiatives.

Your missions 🧳

💚 B2B Brand & Content:

  • Content strategy: Rework communication with local agents to enable their success. Transform our communication method by introducing segmentation and nurturing strategies customized for our varied network. Promote deeper engagement and stronger relationships with our agents at each stage of their journey by providing pertinent and valuable content via automated nurturing workflows.

  • Brand Identity: Ensure alignment of our B2B brand codes and positioning with our B2C identity, fostering consistency and recognition across all touchpoints.

🎯 B2B Product Communications: Craft core messaging that highlights the unique value proposition of our travel suite, igniting interest and driving adoption.

🤝 B2B Events: Strategize and execute B2B events to reinforce our brand identity and support Offer & Supply teams, ensuring alignment with our brand strategy. You will also be responsible for organizing a networking evening in Paris in September

📊 Follow Adoption Metrics: monitor qualitative and quantitative marketing metrics and KPIs

🙌 You will also be responsible for supervising and supporting our apprentice who mainly works on creating content for our BoB newsletters.

Preferred Experience

You have:

  • 2+ years of experience in B2B marketing, product communications, or related roles,

  • Already worked on segmentation and nurturing projects,

  • Experience working with a CRM tool (Salesforce preferred)

  • A proven track record of developing and executing successful marketing strategies and campaigns,

  • Strong analytical skills with the ability to interpret data and derive actionable insights,

  • Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders,

  • A Bachelor's degree in Marketing, Communications, Business Administration, or related field.

Recruitment Process

In French or English:

  • HR call with Marion

  • Interview with Paola, your future Team Leader

  • Case Study restitution + Team fit to meet all the people you’re gonna work with!

Additional Information

  • Contract Type: Temporary (Between 4 and 5 months)
  • Start Date: 17 June 2024
  • Location: Paris
  • Experience: > 2 years
  • Occasional remote authorized
  • Salary: between 40000€ and 47000€ / year
Apply Now