Role & impact 🚀
Our mission in the Growth Marketing department is to connect the maximum number of highly qualified travelers with the best local experts across all markets.
As an experienced SEO leader, your mission is to drive and optimize organic traffic across our European markets (FR, ES, DE, IT, NL). You'll develop, lead, and execute a high-performing SEO strategy that matches user intent and business objectives. Using data-driven insights, content excellence, and technical expertise, you'll enhance our digital visibility and conversion rates.
The SEO team 👥
Reporting to Claire, our Head of Growth, you'll join and lead a new, dedicated and dynamic team of three experts: an SEO Content Manager, an SEO Product Owner, and an apprentice. You'll also work closely with other departments (product, offer, marketing,…) to accelerate our overall growth.
Your core responsibilities 📝
📈 SEO Growth Strategy:
Conduct deep dives into keyword and competitor landscapes to tailor our SEO strategies for all our Markets.
Design, deploy, and effectively communicate robust SEO action plans for short- and long-term growth.
Lead the SEO as an acquisition channel: provide business reports, analysis, and action plans. Set SMART goals, monitor performance, and implement corrective action plans when necessary.
Leverage SEO tools to keep a pulse on rankings, traffic metrics, and emerging opportunities.
📝 SEO Content:
Collaborate with your team’s editorial referent to sketch a dynamic content roadmap.
Champion content scalability and integrity (volume and internationalization in collaboration with Country referents), ensuring alignment with top-tier SEO practices.
Orienting the offer for SEO purposes: create facets, and studies to orient the offer for each key destination and major theme (like safari) in collaboration with the Offer Team.
🎯 SxO (Search Experience Optimization):
Ensure that the impact team’s (multidisciplinary product-tech team including your SEO expert) strategy enables them to optimize the user experience to mirror SEO objectives and support them if necessary.
Guarantee content is in sync with the search intent of high-potential keywords & market best practices
🎯 Technical SEO & Netlinking
Ensure periodic audits of our websites, mending any potential SEO-related discrepancies.
Synchronize with the Tech team, safeguarding the SEO health during website updates.
Oversee external netlinking: define and allocate the budget optimally, establish the strategy, and monitor deployment for maximum impact.
🫶 Talent Development:
Lead and develop a team of 3 Evaneossians (1 SEO Product Owner, 1 Content & Editorial Manager, 1 Apprentice) while supervising partnerships with 10+ content freelancers.
Foster a learning and growth culture within your team that emphasizes continuous skill development.
Why join us? 🚀
🔹 Ambitious SEO Growth with Strong Support: lead a high-impact SEO strategy with significant resources: a dedicated team, strong product support, and a substantial budget to drive success.
🌍 A Dynamic & International Environment: work in a stimulating and multicultural setting, collaborating with experts across various markets (FR, ES, DE, IT, NL) to shape a global SEO strategy.
💚 Meaningful & Values-Driven Work: be part of a B Corp company that values responsible and sustainable travel, fostering authentic connections between travelers and local experts while making a real impact.
What we offer you 🙌
Our vibrant office, La Voyagerie, in the 9th arrondissement, provides an inspiring setting and enables interactions with all colleagues
Weekly teleworking (up to 2 days/week) & traveling TT to work several times a year in other countries/regions.
Flexible working hours in agreement with your team
Travel budget to discover Evaneos services
Access to gyms and classes partially covered by Evaneos thanks to our partnership with Gymlib
Internal events to get to know each other, discover and exchange ideas: cultural lunches, after-work, seminars, etc.
and even more!
