Copywriter - Concepteur•rice Redacteur•ice FR

Evaneos is hiring!

About

Better Trips for travelers. Better Trips for the world.

Since Evaneos was founded in 2009, we’ve been building a greener, fairer future for travel. By connecting travelers with the world’s best local experts, we provide trips that are better for them and better for the places they visit.

For us, it’s all about quality and impact. That means fighting mass tourism and impersonal experiences at the expense of local communities and the environment. Instead, we offer tailor-made trips, lovingly crafted by those passionate about sharing and protecting the destinations they call home. Thanks to our network of more than 1000 local partners in more than 160 destinations, we’ve helped more than 500,000 travelers plan extraordinary trips around the world.

The adventure doesn’t stop here. We’re on the road to making every trip we sell 100% carbon-neutral and adding 200 woman-owned agencies to our network.

Our values are just as important within Evaneos. Our strength is in our diversity: our multitude of languages, backgrounds, and experiences. We believe in building the best teams by creating an environment where everyone can be authentic, trust each other and thrive.

We hope you’ll join us on our mission.

You can also follow our Glassdoor page and see the comments of our current employees and candidates.

Job Description

Your job in a few words

We are looking for an experienced digital copywriter to oversee all the content production of the performance marketing actions of Evaneos.

As a team member of the Performance marketing team, you will report to the CRM & Content Marketing Manager, actively contributing to the global Content Community within the other European Markets. You will closely interact with the Awareness & Offer copywriters as well as the engagement, acquisition & loyalty managers.

Your mission will be to support the acquisition & retention of organic traffic on our french speaking website. You’ll also guarantee an excellent content quality on our website and communications.
Your missions :

*Onsite Content *
• Onsite content referent : Quality check of existing content & optimisation to tackle SEO challenges & support organic traffic growth

• Produce performance content : Management & production of onsite content - Agency brief, quality check of the articles with a strong link with our Offer Copywriter before puting online respecting our SEO challenges (destination pages, facets, practical articles, new thematic hubs, …)

• Identify & manage a pool of content producers (agency, bloggers, freelancers depending on the type of content needed)

• Locally support technical or product related projects impacting content (ex: migration of our existing blog content to our MAG evaneos onsite having a high eye on the quality)

*Performance-oriented content *
• Produce Experiential content: Management & production of onsite content - Agency brief, quality check of the articles before puting online respecting our editorial guidelines (thematic hubs…)

• Writing of our weekly newsletters & emails lifecycle to be translated & adapted to our markets

• Support & active participation to our animation plan by creating adapted content for our different customer segments or media (social media posts, survey, landing page, SEA, social ads, display, articles, downloadable PDFs, partnerships content, UGC, etc...)

• Identification & management of content producers (agencies, influencers, freelancers depending on the type of content needed)

Operational effectiveness
• Understand the key challenges & priorities for the markets to actively support its organic & paid growths

• Participate to our team meetings, understand the needs of all team members & support each other

• Be an active member of the Content community

• Manage the cost & forecast for the medium « content » along with the CRM & content Manager

• Always keep in mind the need of adaptation for other markets (through our translators)

• Guarantor of our tone of voice & positioning on all our touchpoints in strong collaboration with Offer & Brand copywriters.

Preferred Experience

Skills we are looking for :

• 3-5 years of experience in content production roles
• Experience in developing effective consumer communications, including creative strategy and messaging
• Lots of motivation and initiative, drive to manage projects through to completion, all with excellent attention to detail
• Performance oriented : still looking for the results of the production to be sure to always iterate & improve even more the performances of coming actions
• Excellent writing ability, including the ability to write in different styles and to other people’s direction
• SEO basic knowledge & willing to learn

• Sensitivity in UX writing, AB testing
• Native french speaker - English as a working language
• A true team player. High energy and results oriented. Looking to make improvements and change.
• Rigorous in working with different projects
• Knowledge of our CMS tools (Prismic, Censhare,Wordpress)& Google analytics is a plus
• Love Travelling!

Additional Information

  • Contract Type: Full-Time
  • Start Date: 04 October 2021
  • Location: Paris, France (75009)
  • Occasional remote authorized